Light guide for Fashion and Retail stores

Light guide for Fashion and Retail stores

The light is powerful. More powerful than any of us think. In the retail sector, light is a decisive factor.  Since its main objective is to help customers navigate, choose, buy and then, remember with love the shopping experience. Experience is one of the most important factors that decide on a sale.
Lighting is also crucial to create your brand identity, it is a marketing tool in itself. Each brand points to unique customer experience for a defined target segment and this is defined through a patented light concept, complementing the furniture or design plan. The best way to make your store look amazing is through the use of LED lighting technology.

The science of retail lighting:

Special color temperatures for vibrant, rich and saturated colored clothes: this is what you want your merchandise to express. The LED technology has developed a range of special color temperature luminaires, each suitable for a particular type of merchandise or store brand.

Where to start

Although customers perceive a store brand and a shopping trip as a unique experience, the store's lighting is structured around four types of lighting, each suitable for particular functions:

General lighting and wall washing

General lighting is intended to help staff perform various tasks and provide a satisfactory level of visual comfort for shoppers. It is not intended to illuminate merchandise. This light should be diffuse and uniform, avoiding glare. For this, use recessed accessories with various beam angles to achieve the desired effect. Wall washing helps create a sense of space, vertically delimiting between rooms or stores

Task lighting

Task lighting is intended to support specific tasks, such as completing a sale or attracting customers. When designing for tasks, consider the level of contrast. With the surrounding space. The most frequent task areas within a store are the entrance, counters and locker rooms.

Accent lighting

The accent is what sells. This is how to illuminate specific merchandise to show it to the fullest. Accent lighting should create the type of contrast required to draw attention to special points of interest.

Decorative lighting

Finally, you have decorative or architectural lighting designed to improve space as a design element. You can use pendants, chandeliers or table and floor lamps.

FADING COLOR

Did you know that LED luminaires emit zero ultraviolet radiation? Ultraviolet light is sometimes damaging colors, through a process called photodegradation. All dies have light absorption. The color bodies called chromophores. UV rays break their chemical bonds, interfering with their ability to absorb and reflect light, a phenomenon called "bleaching." Having LED luminaires without UV rays is a great advantage, especially if you sell shoes, where normally only one of the shoes is on display. With a traditional luminaire, the displayed shoes degrade quickly, so you have to sacrifice a pair, maybe every 4 to 6 weeks. For stores that sell dozens or hundreds of couples, being able to sell the pair on display is an increase in revenue.

Comments

Post a Comment

Popular posts from this blog

Lighting ideas for boutiques

Image
Lighting ideas for boutiques Ambient lighting, of course, allows sales staff to work and customers to buy. But lighting does more than that. An experienced interior decorator knows that lighting can focus on product displays, hide imperfections, add warmth and help create a positive shopping experience for your boutique customers. Style It combines the LED lighting style with the atmosphere of the boutique. If your store is modern and avant-garde, stay with rope lights and updated track lights. That same lighting would be out of place in an antique store or a children's clothing store. The glass lights that drip from the chandeliers cause a sense of richness, especially when combined with luxury rugs, wallpaper and comfortable upholstered chairs in a luxury clothing boutique. The lighting style helps set the tone of your boutique. Colour You may not realize it, but retailers use colored lights to highlight the sparkle of the jewelry. Grocery stores use red lights to ma...
Read more

What is due and cannot be done from LED lighting for retailers

What is due and cannot be done from LED lighting for retailers Sales posters and coupons are not the only ways to make sales. You can also use the lights to your advantage. LED lighting for retail stores can be used to create an environment that makes buyers feel welcome and meet their needs and expectations. Use the store's LED lighting to attract people, keep them focused, guide you through your store and save money. There are many ways in which the right lighting can be beneficial for customer satisfaction and sales. Take a look at the following list of what you should and should not do to achieve store lighting that will help you achieve your goals. Consider the basics There is more to effective LED lighting for retailers than it seems. Creating an efficient lighting system that looks the way you want while promoting products, making customers feel comfortable and, in turn, increasing sales means knowing the technical details of potential bulbs and accessories. These det...
Read more