Lighting ideas for boutiques

Lighting ideas for boutiques

Ambient lighting, of course, allows sales staff to work and customers to buy. But lighting does more than that. An experienced interior decorator knows that lighting can focus on product displays, hide imperfections, add warmth and help create a positive shopping experience for your boutique customers.

Style

It combines the LED lighting style with the atmosphere of the boutique. If your store is modern and avant-garde, stay with rope lights and updated track lights. That same lighting would be out of place in an antique store or a children's clothing store. The glass lights that drip from the chandeliers cause a sense of richness, especially when combined with luxury rugs, wallpaper and comfortable upholstered chairs in a luxury clothing boutique. The lighting style helps set the tone of your boutique.

Colour

You may not realize it, but retailers use colored lights to highlight the sparkle of the jewelry. Grocery stores use red lights to make products look more mature. For example, incandescent lighting has a yellow hue that makes diamonds look yellowish. Diamonds with a yellow hue are not as valuable as light bluish-white diamonds. This is also the reason why jewelers display their products in black or dark gray cloth instead of white. White picks up that yellowish cast. Pink lighting improves most skin tones. Fluorescent light eliminates color. When using colored lights, be subtle or you will get a Christmas tree effect.

Accent or spotlights

Call attention to the merchandise you want to show with spotlights. These lights can be tilted down from the ceiling or up to turn on a screen on round clothes rack. Select the merchandise displayed to represent the products of your store signature. Customers may be attracted, or decide not to enter the store, depending on the featured products. Check the spotlights from all angles that a customer can see. You don't want the lights to shine directly in anyone's eyes.

Shelving

The LED lighting under the bookshelf makes the contents of the bookshelf below more visible. The lighting must be high enough so that customers do not touch it when they reach the merchandise. Be careful that the lighting does not fade the merchandise.

Insufficient lighting

Some retailers think that using only a few lights distinguishes their store. The interior of the boutique is changing and mysterious. The problem with this approach is that customers cannot see the actual colors of the merchandise, read prices or see the size labels.

Warning

Eliminate lighting that requires extension cables. These are a danger and could lead staff and customers to stumble. If you must have lighting away from an outlet, remove carpets or tiles, have a channel cut in the floor and permanent wires installed in the channel to provide lighting in the center of the boutique. This is a job for a professional.